Website content and wardrobes have the same problems
Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. Then there are the items that are out-of-date and totally unflattering.
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What is a copywriter?
‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, then puts together the required words.
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What is content marketing and why is it good for you?
Not so long ago, website writing was about keeping content lean and tight. These days content is the chatty guy who wants to keep everyone entertained.
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Get your words working harder
We work with businesses and organisations that want quality written content. Our clients recognise that copywriting isn’t a commodity, like electricity or petrol. It’s an art form.
Every word you use to communicate with existing customers, potential customers or employees can take you a step closer to your objective. It’s our mission to help you use the right words.
Effective copywriting emphasises the ‘what’s in it for me’, so your target audience keeps on reading. Driven by self-interest, they stay engaged and you have the opportunity to convince, persuade or educate.
We’re great with words, but most importantly we’re really good at seeing through the audience’s eyes. By slipping into their shoes, we can create the benefit-driven messages they want to hear. A copywriter or web writer should be part communicator part empath – we’re not writing copy for you, we’re writing it for the people you want to influence.
Did you search for Auckland copywriter, freelance copywriter, web writer or content writer? When you get in touch, we’d love to know the search phrases you used to find us.
Jo Joiner has been helping Working Style with made-to-measure words for a number of years. She gets our brand, understands our customers and has the versatility required to write for a range of communications, from direct mailers and newsletters to website content and brand stories for new collections.
Chris DobbsI have worked with Jo on and off since we first worked together at Saatchis. Jo is completely comfortable crafting words as well as working with a client to get clarity into what needs to be written in the first place – and this is a rare and valuable talent. No question one of the very best writers I have worked with.
Martin GrantI have had the pleasure of working with Jo Joiner on a number of writing, advertising and brand related projects in the more than 15 years we have known each other. Jo is a brilliant thinker, and she has a magic way of weaving all the threads to create a compelling and relevant message or story. She thinks on her feet and her energy and creativity make work always feel great fun.
Annabel LangbeinI used Word Joiner to write our new website. I’d written all the text for the various pages but found it didn’t have a style or a clear and coherent message. It was a relief to have found Murray and after an initial meeting he came back a week later with succinct blocks of text that met the brief. He ‘got’ what we were about first time and delivered quickly, enabling me to get the website finished. I would highly recommend Word Joiner and will continue to use them whenever I need copy.
Gina Collins