Hello
We’re content writers
Our services
Content writing for websites
An experienced web writer can give your website a valuable competitive advantage
Brand stories, names and tag lines
A bespoke wardrobe of carefully chosen words to build your existing or new brand
Case studies for every purpose
Compelling solution-meets-challenge evidence of product or service success
Newsletters and news articles
Journalistic stories written to be relevant and engaging for a specific audience
Blog posts to boost web traffic
Regular updates to keep your website fresh and visitors coming back for more.
Video and animation scripts
Compelling combinations of visual concepts and concise voice-overs or captions.
Get your words working harder
We work with businesses and organisations that want quality written content. Our clients recognise that copywriting isn’t a commodity, like electricity or petrol. It’s an art form.
Every word you use to communicate with existing customers, potential customers or employees can take you a step closer to your objective. It’s our mission to help you use the right words.
Effective copywriting emphasises the ‘what’s in it for me’, so your target audience keeps on reading. Driven by self-interest, they stay engaged and you have the opportunity to convince, persuade or educate.
We’re great with words, but most importantly we’re really good at seeing through the audience’s eyes. By slipping into their shoes, we can create the benefit-driven messages they want to hear. A copywriter or web writer should be part communicator part empath – we’re not writing copy for you, we’re writing it for the people you want to influence.
If you used Google to search for Auckland copywriter, freelance copywriter, web writer or content writer, you’ve come to the right place. We can help your business communicate compelling messages to the people most likely to be interested in your products or services. As a wise advertising person once said, “sell a good night’s sleep, not the mattress”.
Jo and Murray have worked with me at Air New Zealand on a number of assignments since 2016, from re-crafting information pages to creating original content for destinations to help our customers dream and plan their next trip. I have come to rely on Jo’s experience and it has stood me in good stead. She is the consummate professional, and works with and connects different areas of the business such as Search (SEO), Marketing, Retail and Content. No job is too big or small and the team at Word Joiner (Jo and Murray) are super fast. Highly recommended!
I have had the pleasure of working with Jo Joiner on a number of writing, advertising and brand related projects in the more than 15 years we have known each other. Jo is a brilliant thinker, and she has a magic way of weaving all the threads to create a compelling and relevant message or story. She thinks on her feet and her energy and creativity make work always feel great fun.
Resources
Why AI can’t replace human writers
This article about AI copywriting was written partly by AI. However, it was fact-checked, edited, polished-up and given character by me, a 100% human writer. In the same way that calculators have removed the drudge work of mathematics, AI is speeding up and...
Content ideas for your new year newsletter
Making contact with your customer base at the start of a new year is a smart idea for many reasons. It reminds them you’re there; gives you a chance to strengthen your connection with them; and it provides an opportunity to promote products and services they might...
Why search for ‘web content writer NZ’?
Did you know there are AI (artificial intelligence) re-writer apps that will rewrite web content you like, but can’t use because of copyright issues, for very little? It sounds like a great…
Drop us a line today
Phone, text or WhatsApp
021 192 6699
jo@wordjoiner.co.nz