Including content strategy and SEO metadata
The all-consuming web has changed us from readers into scanners. From a writing point of view, it means a different set of rules and an understanding of attention spans (and how short they are!). Your website is much more than an on-screen brochure – it’s a brand foundation and key selling tool that demands purpose-built SEO copy and metadata.
Compelling benefits and essential information
In this information-rich medium, benefits often get bogged down in detail. Your customers need to quickly see what’s in it for them, before their attention wanders. Features, specifications and purchasing details can then provide the reassurance people need to act. It also pays to keep language conversational and jargon free so your audience stays onside.
Print, radio, television, digital and direct marketing
Advertising employs creative concepts and carefully chosen words to earn attention and ignite desire. Humour, emotion and word play often have a role to play with effective ad ideas. The writing must communicate quickly and display a personality that fits your brand like a glove. The out-take must be benefit-driven and lead to willing action.
The challenges, solutions and benefits
We can help you find the right words to communicate your company’s competencies and successes. Corporate profiles and case studies are difficult to write in-house, because your employees are commonly too close to the subject. An outsider’s perspective can reveal the facts and achievements that matter most to your audience.
An easier way to fulfil your blogging duties
There’s a lot to be said for blogging: it adds fresh words to your website, builds your public profile and can be used to drive traffic from social media sites to your web content. But if you lack time or are an under-confident writer, you need a blog writer to express your thoughts. Partner with us and we’ll take the hard work out of blogging.
Brand stories, names and taglines
Giving your brand a wardrobe of words begins with telling your story. It’s not just about who you are, what you do and your history; it should also reflect your brand’s personality and philosophy. Brand stories can be written for an internal or external audience, depending on your needs. We can also help with brand creation, specifically names and taglines.
Building loyalty by staying in touch
Above all else, your newsletter needs to be a good read. That means providing information your audience wants to hear about in a way that’s feels entertaining. If it’s all hard sell and chest beating, it will wear out its welcome. Short articles on a variety of topics written refreshingly well will help keep your audience coming back for more.
Animation and video scripts
Creative visual concepts and perfectly aligned brief messages are the essential ingredients of effective animation and video scripts. Complex ideas or multi-step processes can be easily communicated with the right balance of show and tell. Concise voice-overs or captions reassure viewers and highlight key points while the seeing leads to believing.
Change communications and intranet content
Effective employee communications improve productivity. Messages and shared information should provide everyone with a clear understanding of their role in initiatives, the capability to do it well and the will to contribute beyond the measurable minimum. It begins by clarifying expectations and identifying what people need in order to meet them.
Words that help to hurry-up a purchase decision
Your pack is a powerful communication channel, even if it has very limited space for words. We regularly work with artisan and mainstream manufacturers to present convincing product stories within the limitations of pack dimensions. Health products, food products, beauty products and wine – they all benefit from concise, compelling copywriting.
Don’t see your type of project here?
We’re not limited to the writing categories you see on this page. We have composed speeches, created powerpoint presentations and helped people to write their biographies. If your project involves writing to convince or inform, you should certainly get in touch on 021 192 6699.