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Here we share our thoughts and ideas about the world of content writing, to help you identify how an experienced writer could support your goals.

What is a copywriter?

What is a copywriter?

‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, then puts together the required words.

Mastering the dark art of SEO

Mastering the dark art of SEO

Search engine optimisation helps people find your site when they’re searching for your products or services. Get it right and your site will show near the top (or even at the top) of organic search results.

Anyone for a catfish massage?

Anyone for a catfish massage?

The prospect of lowering your feet into a lake boiling with catfish is only slightly more appealing than bathing in raw tripe, but the reality is deliciously sensual. Soft, slippery and wonderfully tickly.

Constantly surprised on Niue

Constantly surprised on Niue

Until we discovered Niue for ourselves, it was just a chunk of rock in the Pacific Ocean. The fact that it’s colloquially called ‘The Rock’ didn’t help. The reality, however, is something very different…

Does your brand have a story?

Does your brand have a story?

Just as important as a logo, your brand story is the barbeque pitch that helps your people to sing the same song. Five years ago we weren’t writing brand stories very often.