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Here we share our thoughts and ideas about the world of content writing, to help you identify how an experienced writer could support your goals.

Content ideas for your new year newsletter

Content ideas for your new year newsletter

Making contact with your customer base at the start of a new year is a smart idea for many reasons. It reminds them you’re there; gives you a chance to strengthen your connection with them; and it provides an opportunity to promote products and services they might...

Why search for ‘web content writer NZ’?

Why search for ‘web content writer NZ’?

Did you know there are AI (artificial intelligence) re-writer apps that will rewrite web content you like, but can’t use because of copyright issues, for very little? It sounds like a great…

What is a copywriter?

What is a copywriter?

‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, then puts together the required words.

Mastering the dark art of SEO

Mastering the dark art of SEO

Search engine optimisation helps people find your site when they’re searching for your products or services. Get it right and your site will show near the top (or even at the top) of organic search results.

Anyone for a catfish massage?

Anyone for a catfish massage?

The prospect of lowering your feet into a lake boiling with catfish is only slightly more appealing than bathing in raw tripe, but the reality is deliciously sensual. Soft, slippery and wonderfully tickly.