Here we share our thoughts and ideas about the world of content writing, to help you identify how an experienced writer could support your goals.
Does your marketing project involve a product that is difficult to understand? Here are some tips for explaining complex products and services.
‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, then puts together the required words.
Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. Then there are the items that are out-of-date and totally unflattering.
Not so long ago, website writing was about keeping content lean and tight. These days content is the chatty guy who wants to keep everyone entertained.
Search engine optimisation helps people find your site when they’re searching for your products or services. Get it right and your site will show near the top (or even at the top) of organic search results.
The font you choose for writing speaks for your style, personality and maybe your age or athleticism. So what do you choose to use when you open a new Word doc?
The prospect of lowering your feet into a lake boiling with catfish is only slightly more appealing than bathing in raw tripe, but the reality is deliciously sensual. Soft, slippery and wonderfully tickly.
Until we discovered Niue for ourselves, it was just a chunk of rock in the Pacific Ocean. The fact that it’s colloquially called ‘The Rock’ didn’t help. The reality, however, is something very different…
Just as important as a logo, your brand story is the barbeque pitch that helps your people to sing the same song. Five years ago we weren’t writing brand stories very often.