Blog
Here we share our thoughts and ideas about the world of content writing, to help you identify how an experienced writer could support your goals.
Why AI can’t replace human writers
This article about AI copywriting was written partly by AI. However, it was fact-checked, edited, polished-up and given character by me, a 100% human writer. In the same way that calculators have removed the drudge work of mathematics, AI is speeding up and...
Content ideas for your new year newsletter
Making contact with your customer base at the start of a new year is a smart idea for many reasons. It reminds them you’re there; gives you a chance to strengthen your connection with them; and it provides an opportunity to promote products and services they might...
Why search for ‘web content writer NZ’?
Did you know there are AI (artificial intelligence) re-writer apps that will rewrite web content you like, but can’t use because of copyright issues, for very little? It sounds like a great…
Find an animation script writer for your explainer video
An animated video can explain faster than words alone. Do you have a product, service or point-of-view that needs explaining?
What is a copywriter?
‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, then puts together the required words.
Website content and wardrobes have the same problems
Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. Then there are the items that are out-of-date and totally unflattering.
What is content marketing and why is it good for you?
Not so long ago, website writing was about keeping content lean and tight. These days content is the chatty guy who wants to keep everyone entertained.
Mastering the dark art of SEO
Search engine optimisation helps people find your site when they’re searching for your products or services. Get it right and your site will show near the top (or even at the top) of organic search results.
What does your favourite font say about you?
The font you choose for writing speaks for your style, personality and maybe your age or athleticism. So what do you choose to use when you open a new Word doc?