Client: Manuka Health
Objective: A brand story to capture the essence of CycloPower the bioactive booster from Manuka Health.
CycloPower – the bioactive booster that gives your body more of what it needs
Like health insurance in a capsule
The use of dietary supplements continues to increase. Why? Because the pressures of modern life make it increasingly difficult to follow recommended guidelines for eating and exercise. Dietary supplements have become a form of health insurance; a way to compensate for our less-than-perfect lifestyles.