Honey brand story
Client
Manuka Health
Objective
A story to capture the essence of Mount Adams Honey.
Excerpt
The loftiest peak on the lower east coast of New Zealand’s North Island, Mount Adams is entirely covered in manuka forest. In early summer the mountain appears to be wearing a light snowdrift, but on closer inspection you’d discover that billions of manuka flowers are responsible for its soft white cloak. Zoom even closer and you’d hear the buzz of honey bees working industriously to capture the mountain’s immense crop of manuka blossom nectar.