
Client: Baldwins
Objective: Write easy to read content that highlights benefits for clients.
IP law firm website
Project description
When Baldwins needed a new website, they asked us to make it easy for people to understand the benefits they provide. To achieve this we wrapped the formal language of intellectual property in a more client-focused, concise and conversational tone. This also ensured the content reflected the talented and approachable people at Baldwins.