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Copywriting for 28 BMW models

Client: Continental Cars BMW

Objective: Write meaningful and persuasive copy for 28 BMW models. Web design and development partner for this project was www.scratchdigital.nz


With the 7 Series Sedan you can experience luxury that balances a captivating presence with the ultimate in high-spec fitout. Aesthetically, this sedan knows how to impress. Its broad front with upright kidney grille makes a powerful statement. Inside you’ll discover the vehicular equivalent of an executive lounge, with high quality leather seats, Touch Command for comfort functions and a Sky Lounge panoramic roof. And moving the whole deal along is the latest generation TwinPower engine with 8-speed Steptronic transmission.