021 192 6699
Website content and wardrobes have the same problems

Website content and wardrobes have the same problems

Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. There are practical pieces that everyone simply has to have. Then there are the items that are out-of-date and totally unflattering. They’re hanging there because you haven’t had...
What is a copywriter?

What is a copywriter?

‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, often in collaboration with an art director, then puts together the required words. These might be in the form of a headline and text, website...
What is content marketing and why is it good for you?

What is content marketing and why is it good for you?

Not so long ago, the main mission with website writing was to keep content lean and tight; less words rather than more.  These days content has morphed into the conversationalist at the dinner party who’s trying to keep everyone entertained. Google is the omnipotent...