Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. There are practical pieces that everyone simply has to have. Then there are the items that are out-of-date and totally unflattering. They’re hanging there because you haven’t had...
Not so long ago, the main mission with website writing was to keep content lean and tight; less words rather than more. These days content has morphed into the conversationalist at the dinner party who’s trying to keep everyone entertained. Google is the...
In marketing circles, everyone’s talking about search engine optimisation, otherwise known as SEO. It’s a process, and something of a dark art, that helps people find your website when they’re searching for your products, services or information. If you get it right,...
