A little magic is all it takes to stand out from the rest. Maybe it’s the childhood memories of freedom. The joy of discovering you could get away from the people who are continually keeping an eye on you and simply be whoever you want to be. A treehouse gave you the...
A story about telling your brand story. We’d tasted some delicious wines, paid for a bottle to have with dinner and were ready to pedal our way back to the cottage we were renting. The experience at this tasting room had been particularly enjoyable, so before heading...
Just as important as a logo, your brand story is the barbeque pitch that helps your people to sing the same song. Five years ago we weren’t writing brand stories very often. These days it’s like we’re doing a couple every week. Businesses are realising that the...
English is an ever evolving language. Just as well, or we’d still be saying ‘ye’, ‘forsooth’ and ‘thus’ all over the place. We’ve gathered some recently-hatched words for you to merge into your vocabulary this year, if...
1. Blogging adds new content to your website Search engines love it when you regularly add new content to your website. If your blog posts include relevant key words and phrases, the effect is even greater. Blogging is also a way to target niche markets through...
If you have specialised knowledge, or some amazing true stories to tell, it might have crossed your mind to write a book. I’m talking non-fiction here, not Harry Potter. Recently I’ve been collaborating with a couple of people on projects that I call ‘book...
Newsletters can be a very cost-effective way to keep your brand front-of-mind with valuable customers, but only if they get opened and absorbed. So how do you build a newsletter that doesn’t go straight to the rubbish bin or deleted items box? Here are some strategies...
The web has turned us into browsers and scanners. Our eyes flit around the page looking for a foothold – a headline, sub-head, image caption or bunch of bullet points. Let them browse Reading is done, but not always from top to bottom. Instead we fasten on whatever...
It astonishes us when we hear that businesses are paying thousands to get their website ‘search engine optimised’, all in the quest to reach page one of organic search results. Why are we astonished? Because so much can be achieved with well-written metadata. Every...
Grabbing people by the ears and making them believe. Talking them into something. Producing a convincing argument that leads to some kind of purchase. That’s the job of copywriting. People often confuse copywriting with journalism, but it’s journalism’s role to be...
