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Website content and wardrobes have the same problems

Website content and wardrobes have the same problems

Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. There are practical pieces that everyone simply has to have. Then there are the items that are out-of-date and totally unflattering. They’re hanging there because you haven’t had...
What is a copywriter?

What is a copywriter?

‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, often in collaboration with an art director, then puts together the required words. These might be in the form of a headline and text, website...
What is content marketing and why is it good for you?

What is content marketing and why is it good for you?

Not so long ago, the main mission with website writing was to keep content lean and tight; less words rather than more.  These days content has morphed into the conversationalist at the dinner party who’s trying to keep everyone entertained. Google is the omnipotent...
Mastering the dark art of SEO

Mastering the dark art of SEO

In marketing circles, everyone’s talking about search engine optimisation, otherwise known as SEO. It’s a process, and something of a dark art, that helps people find your website when they’re searching for your products, services or information. If you get it right,...
Our travel blog

Our travel blog

Travel writing is our not-so-secret passion, and now we have our own travel blog – whereto.travel. It’s full of tips, sights and things to do gathered while we’ve been roaming the world. Visit...
Anyone for a catfish massage?

Anyone for a catfish massage?

The prospect of lowering your feet into a lake boiling with catfish is only slightly more appealing than bathing in raw tripe, but the reality is deliciously sensual. Soft, slippery and wonderfully tickly, catfish massage could become addictive. At the interestingly...
Constantly surprised on Niue

Constantly surprised on Niue

So much more than a chunk of coral rock. Until we discovered Niue for ourselves, it was just a chunk of rock in the Pacific Ocean. The fact that it’s colloquially called ‘The Rock’ didn’t help. In our minds we saw a steep-sided paving stone with precipitous cliffs and...
What is it about treehouses?

What is it about treehouses?

A little magic is all it takes to stand out from the rest. Maybe it’s the childhood memories of freedom. The joy of discovering you could get away from the people who are continually keeping an eye on you and simply be whoever you want to be. A treehouse gave you the...
Why buy a winery tea towel?

Why buy a winery tea towel?

A story about telling your brand story. We’d tasted some delicious wines, paid for a bottle to have with dinner and were ready to pedal our way back to the cottage we were renting. The experience at this tasting room had been particularly enjoyable, so before heading...
Does your brand have a story?

Does your brand have a story?

Just as important as a logo, your brand story is the barbeque pitch that helps your people to sing the same song. Five years ago we weren’t writing brand stories very often. These days it’s like we’re doing a couple every week. Businesses are realising that the...