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Blog

Here we share our thoughts and ideas about the world of content writing, to help you identify how an experienced writer could support your goals.

Five business benefits of blogging

Five business benefits of blogging

1. Blogging adds new content to your website Search engines love it when you regularly add new content to your website. If your blog posts include relevant key words and phrases, the effect is even greater.  Blogging is also a way to target niche markets through...

Seven strategies for a smarter newsletter

Seven strategies for a smarter newsletter

Newsletters can be a very cost-effective way to keep your brand front-of-mind with valuable customers, but only if they get opened and absorbed. So how do you build a newsletter that doesn’t go straight to the rubbish bin or deleted items box? Here are some strategies...

How the web has changed brochures

How the web has changed brochures

The web has turned us into browsers and scanners. Our eyes flit around the page looking for a foothold – a headline, sub-head, image caption or bunch of bullet points. Let them browse Reading is done, but not always from top to bottom. Instead we fasten on whatever...

Happiness

Happiness

Acquiring the happiness gene Scientists are busy isolating a gene for everything right now. There’s a gene for diabetes and a gene for hair loss, so it’s quite possible there’s a ‘happiness gene’ floating around the DNA pool. It seems that some people were born to be...