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How to explain products that need explaining

How to explain products that need explaining

Every so often we land a curly one; a writing project involving a product or service that the target market can’t immediately understand. The IT sector is rich with these types of offerings, as is the health and pharmaceutical sector. What sort of things are we...
What is a copywriter?

What is a copywriter?

‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, often in collaboration with an art director, then puts together the required words. These might be in the form of a headline and text, website...
Website content and wardrobes have the same problems

Website content and wardrobes have the same problems

Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. There are practical pieces that everyone simply has to have. Then there are the items that are out-of-date and totally unflattering. They’re hanging there because you haven’t had...
What is content marketing and why is it good for you?

What is content marketing and why is it good for you?

Not so long ago, the main mission with website writing was to keep content lean and tight; less words rather than more.  These days content has morphed into the conversationalist at the dinner party who’s trying to keep everyone entertained. Google is the...
Mastering the dark art of SEO

Mastering the dark art of SEO

In marketing circles, everyone’s talking about search engine optimisation, otherwise known as SEO. It’s a process, and something of a dark art, that helps people find your website when they’re searching for your products, services or information. If you get it right,...