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Is there a book in you?

Is there a book in you?

If you have specialised knowledge, or some amazing true stories to tell, it might have crossed your mind to write a book. I’m talking non-fiction here, not Harry Potter. Recently I’ve been collaborating with a couple of people on projects that I call ‘book...
Seven strategies for a smarter newsletter

Seven strategies for a smarter newsletter

Newsletters can be a very cost-effective way to keep your brand front-of-mind with valuable customers, but only if they get opened and absorbed. So how do you build a newsletter that doesn’t go straight to the rubbish bin or deleted items box? Here are some strategies...
How the web has changed brochures

How the web has changed brochures

The web has turned us into browsers and scanners. Our eyes flit around the page looking for a foothold – a headline, sub-head, image caption or bunch of bullet points. Let them browse Reading is done, but not always from top to bottom. Instead we fasten on whatever...