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Made-to-measure SEO metadata

Made-to-measure SEO metadata

It astonishes us when we hear that businesses are paying thousands to get their website ‘search engine optimised’, all in the quest to reach page one of organic search results. Why are we astonished? Because so much can be achieved with well-written metadata. Every...
A convincing argument

A convincing argument

Grabbing people by the ears and making them believe. Talking them into something. Producing a convincing argument that leads to some kind of purchase. That’s the job of copywriting. People often confuse copywriting with journalism, but it’s journalism’s role to be...