The all-consuming web has changed us from readers into scanners. From a writing point of view, it means a different set of rules and an understanding of attention spans (and how short they are!). Your website is much more than an on-screen brochure – it’s a brand foundation and key selling tool that demands purpose-built copy.
Client: IT360
Objective: Write benefit-driven 'info bites' for innovative flash website that showcases the abilities of an Auckland IT company