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Client: Air New Zealand

Objective: Encourage a wide range of travellers to book flights to San Francisco with Air New Zealand by highlighting things to do and places to see.

Excerpt

It’s a bit boho, it’s a bit historic, it’s bit romantic and it’s more than a bit colourful. San Francisco is so many things all at once, which is why it makes an amazing holiday destination. Plus it’s on the doorstep of Northern California – Napa Valley, Yosemite National Park, Lake Tahoe and Santa Cruz are all potential add-ons to your remarkable ‘Frisco adventure.