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Luxaflex advertising copywriter

Client: ProCreation Advertising

Objective: To write an attention grabbing series of advertisements for the Luxaflex ‘I want’ campaign. The example here is for Luxaflex shutters.

Excerpt

I want to play with light
I want an exotic atmosphere
I want steamy tropical romance
I want Luxaflex window fashions

Take a room – almost any room – and add Luxaflex® Countrywoods® timber shutters. The transformation is as dramatic as it is immediate. Suddenly you’re in a different place – the beach, a gracious southern-style mansion or somewhere in the hills of Chaing Mai.