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Client: Schering-Plough

Objective: To position Cerazette as a contraception solution for women who can’t tolerate oestrogen.

Excerpt

No oestrogen thank you,
but I still need reliable contraception.
Progestogen-only contraception that’s 99% reliable.¹
99% reliability¹ ² + 12-hr intake window² + 0 oestrogen = 1 solution
  1. Rice CF et al. Hum Reprod 1999; 14: 982-5.
  2. Korver T et al. Contraception. 2005; 71: 8-13.

View the Cerazette direct mailer (PDF 369KB)