Lifestyle
This genre doesn't take itself too seriously. Humour, irony and word play often fit neatly into fashion and food writing. Information is garnished with anecdotes and real life experiences. New ideas can be presented with a side dish of wit.
Advertisement for Porsche 911
Client: Porsche New Zealand
Objective: Promote the 911 Carrera to affluent golfers
If you can't beat them on the green,
thrash them in the car park.
The 911 Carrera.
For more information on the 911 Carrera contact your official Porsche centre or visit www.porsche.co.nz GILTRAP PRESTIGE Auckland Ph 09 360 3200 CONTINENTAL CAR SERVICES Auckland Ph 09 526 6940 TEAM EUROPEAN Wellington Ph 04 384 8779 ARCHIBALDS Christchurch Ph 03 379 6980 MAGNUM 6093/TC
