Healthcare
Copywriting for the health and pharmaceutical sectors is all about care and precision. There’s no room for loose words, dubious claims or flaky facts. Knowing how to work with clinical papers is just as important as being able to promote consumer benefits.
Cerazette DM and ad
Client: Schering-Plough
Objective: Position Cerazette as a contraception solution for women who can’t tolerate oestrogen.
