‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, often in collaboration with an art director, then puts together the required words. These might be in the form of a headline and text, website...
Websites are like wardrobes. You’ve got your favourite fit-outs that work really hard. There are practical pieces that everyone simply has to have. Then there are the items that are out-of-date and totally unflattering. They’re hanging there because you haven’t had...
Not so long ago, the main mission with website writing was to keep content lean and tight; less words rather than more. These days content has morphed into the conversationalist at the dinner party who’s trying to keep everyone entertained. Google is the...
