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What is a copywriter?

What is a copywriter?

‘Copywriter’ is an advertising industry term for a word-worker. Someone who comes up with sales communication concepts, often in collaboration with an art director, then puts together the required words. These might be in the form of a headline and text, website...
Five business benefits of blogging

Five business benefits of blogging

1. Blogging adds new content to your website Search engines love it when you regularly add new content to your website. If your blog posts include relevant key words and phrases, the effect is even greater.  Blogging is also a way to target niche markets through...