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Anyone for a catfish massage?

Anyone for a catfish massage?

The prospect of lowering your feet into a lake boiling with catfish is only slightly more appealing than bathing in raw tripe, but the reality is deliciously sensual. Soft, slippery and wonderfully tickly, catfish massage could become addictive. At the interestingly...
Constantly surprised on Niue

Constantly surprised on Niue

So much more than a chunk of coral rock. Until we discovered Niue for ourselves, it was just a chunk of rock in the Pacific Ocean. The fact that it’s colloquially called ‘The Rock’ didn’t help. In our minds we saw a steep-sided paving stone with precipitous cliffs and...
What is it about treehouses?

What is it about treehouses?

A little magic is all it takes to stand out from the rest. Maybe it’s the childhood memories of freedom. The joy of discovering you could get away from the people who are continually keeping an eye on you and simply be whoever you want to be. A treehouse gave you the...
Why buy a winery tea towel?

Why buy a winery tea towel?

A story about telling your brand story. We’d tasted some delicious wines, paid for a bottle to have with dinner and were ready to pedal our way back to the cottage we were renting. The experience at this tasting room had been particularly enjoyable, so before heading...
Does your brand have a story?

Does your brand have a story?

Just as important as a logo, your brand story is the barbeque pitch that helps your people to sing the same song. Five years ago we weren’t writing brand stories very often. These days it’s like we’re doing a couple every week. Businesses are realising that the...
New words for a new year

New words for a new year

English is an ever evolving language. Just as well, or we’d still be saying ‘ye’, ‘forsooth’ and ‘thus’ all over the place. We’ve gathered some recently-hatched words for you to merge into your vocabulary this year, if...
Five business benefits of blogging

Five business benefits of blogging

1. Blogging adds new content to your website Search engines love it when you regularly add new content to your website. If your blog posts include relevant key words and phrases, the effect is even greater.  Blogging is also a way to target niche markets through...
Is there a book in you?

Is there a book in you?

If you have specialised knowledge, or some amazing true stories to tell, it might have crossed your mind to write a book. I’m talking non-fiction here, not Harry Potter. Recently I’ve been collaborating with a couple of people on projects that I call ‘book...
Seven strategies for a smarter newsletter

Seven strategies for a smarter newsletter

Newsletters can be a very cost-effective way to keep your brand front-of-mind with customers, but only if they get opened and absorbed. So what makes people want to read your newsletter? Here are some strategies to ensure it doesn’t go straight to the rubbish bin or...
How the web has changed brochures

How the web has changed brochures

The web has turned us into browsers and scanners. Our eyes flit around the page looking for a foothold – a headline, sub-head, image caption or bunch of bullet points. Let them browse Reading is done, but not always from top to bottom. Instead we fasten on whatever...