About Jo

For my entire working life I’ve been crafting words to inform, persuade or entertain - sometimes all three at the same time. I’ve worked for some of New Zealand’s most notable advertising agencies, including DDB and Saatchi & Saatchi, so I know how to expose consumer benefits and present them in a captivating way.

My writing specialties include:

• Website content
• Advertising and direct mail campaigns
• Brochures and corporate profiles
• Travel and tourism articles and selling tools
• Pharmaceutical communications
• Lifestyle journalism, particularly fashion, exercise and food
• Scripting for television commercials and videos

About Murray

Communicating with people has always been the primary focus of my work. My employment history includes secondary education and museum management, as well as senior communication roles in private and public sector organisations.

In the last decade, I have specialised in writing for websites, informative marketing collateral and employee communications.

My writing specialties include:

• Website content
• Business case studies
• Product factsheets
• Brochures
• How to guides
• Travel and tourism articles
• Employee communications